This ammonia free, permanent hair colouring intensively colours, protects, nourishes and strengthens the hair in one treatment. With 9 certified organic ingredients, it protects the hair structure and gives the hair optimal care and brilliant shine. In addition, it prevents colour fading, strengthens the hair structure and also protects against UV-radiation. Furthermore, it provides better grey coverage and colour stays longer (for at least 6-8 weeks). The cream formulation makes application easy and also leaves less residue on the scalp.